Instagram ads are one of the best ways to reach more people on the platform, and benefiting from it can significantly help you grow. The most important feature that distinguishes Instagram ads from others is that you can find the exact audience that you need. In today’s article we are going to find out how to use Instagram ads to get followers!
If you are as excited as I am, we should get going!
What Are Instagram Ads?
Instagram Ads are basically sponsored posts that are shown on targeted audiences’ feeds on Instagram. They aim to attract attention and draw people to your profile. There are a couple of types of ads that you can use to get followers.
- Photo Ads: Probably the oldest and most known version of ad is the photo version. These are single images that show your product or profile briefly. They are effective, short, and visually appealing. Also, the most common Instagram ad to get followers is by brands, profiles, cafes and more.
- Video Ads: Video ads are a bit detailed if you compare them to photos. These ads can be up to 60 seconds long. Thanks to visuals and music, video ads can be quite interesting and easier to capture the viewers’ attention.
- Carousel Ads: If you want to share more than one image, carousel ads can be the right format for you. You can mix videos and photos in one ad. When a user finds your ad, they can swipe left and right to see your other media so that you can tell a story or show them a collection.
- Story Ads: These are full-screen ads that are shown to users while they are viewing Stories. You can share them as videos or photos, but not like carousels, you need to choose one and go with it. They can be highly effective since they can capture the viewers’ attention while they are most engaged.
To make your Story Ads even more compelling, consider using free Instagram story templates. These templates can help you create visually appealing ads that stand out and attract more followers.
You can use these Instagram ads to get followers easily to grow, they are highly engaging and interesting.
Why Should You Use Instagram Ads to Get Followers?
Instagram ads offer many advantages if you would like to use them to reach new people and expand your follower base. Some of the advantages are like these:
- Targeted Reach: One of the most effective and important benefits of using Instagram ads to get followers is that you can find the right people and grow your profile with users who could be genuinely interested in your content. You can target audiences based on their demographics, interests, age, and behaviors so that your growth means something.
- High Engagement: When you compare Instagram to other social media platforms, you can see that Instagram has a higher engagement rate than them. In that case, if you manage to create an ad that is highly engaging, interesting, and visually appealing, you can get many likes, comments, and shares. Which can boost your visibility, reach, and follower count.
- Brand Awareness: If you have a business, you can increase your brand awareness by running ads on Instagram because Instagram is the biggest and most crowded social media platform with over 500 million daily users. When you run an ad there, more people will see your brand and in time, they will be more familiar with your products and name. This can translate into more engagement and of course, more followers.
- Trackable Results: Instagram likes to shed light on analytics for their ads, so that you can see how they can perform. You can track impressions, clicks, and new followers.
Setting Up Your Instagram Ads
If you want to run ads, you need to change your personal account into a business account. You can follow these steps and easily change your account:
Go to Your Profile: In the bottom right corner, you can find your profile icon.
Access Settings: After that, you can find three lines in the top right corner, you can access your “Settings” there.
Switch to Business Account: In the settings section scroll down and find “Account”. After that, you can find “Switch to Professional Account” and tap on “Business.”
Connect to a Facebook Page: If you haven’t linked your Facebook account, you should do it now, because it’s a necessary action if you want to run ads and use Instagram Insights.
Complete Your Profile: Now, you should fill in the necessary information about your business so that you can look more professional.
Defining Your Goals
To have a successful advertising campaign, you need to set clear goals and know what you are doing. Yes, you want to use Instagram ads to get followers, also, you need to be specific about what you want to achieve:
- Focused Strategy: Having clear goals is the main thing that helps you create a focused strategy. Let’s say, you want to get 2,000 new followers by the end of the month, you can create or adjust your ads to achieve that goal.
- Measurable Success: Setting goals can help you measure your success on Instagram. With this, you can see how effective your ads are and make changes if needed.
- Efficient Resource Allocation: Knowing your goals is important when you are allocating your budget, time, and more. You can adjust your moves based on your goals and make a more efficient move.
It’s vital to set realistic and smart goals, be specific, measurable, achievable, and relevant, otherwise, you may face dissatisfaction and discouragement, so to avoid these kinds of feelings, you can try out other strategies too, you can get more information here!
Selecting Your Audience
If your goal is to use Instagram ads to get followers, you need to find the perfect audience, or you may get lost in the sea and get no engagement and no new faces on your profile. You pay attention to these points to find the right audience:
Demographics: To find your ideal audience, you can use Instagram’s targeting options. You can specify people by their age, gender, and location so that your ads can reach the people who are interested in your niche.
Interests: If you are a PT or a fitness brand, you need people who do sports, not cinephiles. That’s why you need to target users based on their interests. Otherwise, all your work would be wasted.
Ad Placements: Choose where your ads are going to pop up. Based on the information above, you can choose a place that suits your needs. Instagram offers placement in the feed, explore page, in-between stories, and more.
Frequently Asked Questions
How long does it take to see results from Instagram ads?
Getting results can change but you may start to see an increase in engagement rate and in the follower count in the next few days. If you want to see more significant results, you should run ads more often and make adjustments based on the ads’ performance, yet it can be expensive.
What is the cost of running Instagram ads to gain followers?
Instagram Ads cost varies depending on targeting and competition. Typically, you can expect to pay between $0.50 and $2.00 per click or engagement. To optimize your spending, set a budget that meets your goals and adjust it based on your return on investment (ROI).